I just had Ruby Foo’s for lunch and it was great. I couldn’t believe how crowded it was.
What impressed me most; happened at the end of the meal, though. Our very attentive waiter thanked us all. He then, explained to us what he was handing out. It was a comment and suggestion card.
It also had space for my name, phone number and email address to receive their newsletter and invitations to special events.
Now, email marketing and comment/suggestions cards are nothing new. In fact, most businesses have some sort of email marketing campaign and a way to receive feedback and ideas. If you don’t, you should!
What was amazing to me was how the waiter presented it. He said, “We really value your comments and suggestions and would love for all of you to sign up to receive our specials more so than leaving a great tip!”
More so than leaving a great tip. Wow!
What a team player. The information he is collecting is extremely valuable to the company. They are going to have all of their past and current customer’s information. When they open a new restaurant or want to run a special they’ll have a list of people who already love their product. No way better to market.
Clearly, this waiter wants as high a tip as possible. Who doesn’t? But, for the company to demand that the waiters collect this information and present it in such a way is remarkable. And for the waiter to actually ask in such a genuine way is even rarer.
How many times have you seen comment and suggestion cards just passed out, included with the check or sitting next to the register? So many times; you don’t even remember or pay attention. When was the last time you actually filled one out?
Not in a long time.
Now, imagine the owner, waiter, cashier actually asking you to fill out the card and telling you how important it is to them, in a sincere, nice way.
If you want something just ask. Nicely and sincerely.
Imagine all of that useful data.
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