Why do people wait 5 minutes for a spot that is only 1 minute closer to their destination?
In our get it now, need it now society, convenience plays a huge role in our lives. Companies have wisely responded with all sorts of free delivery policies and incentives.
In the city of New York, delivery has become expected. If you don’t deliver (and deliver for free) you are a dinosaur.
It’s astounding what people pay for convenience.
Room service is a service that makes money charging people for service to their room. Supermarkets in the city charge you a premium to deliver your just purchased goods.
Fresh Direct is a business built on convenience. They charge you a turkey sandwich and a frank for wanting groceries delivered to your door. Franks anyway, I think it’s a rip off.
But, people love it. People are lazy. People don’t want to move. And people don’t want to be bothered picking out their own fresh veggies.
I always thought the coolest thing about NYC was the fact that you could get McDonald’s delivered. What a McTreat!
How can you sell your products more conveniently to your customers?
If your customers are online be there. If they aren’t; find where they are. Then be there.
Marketing has become convenient marketing.
Make it as convenient as possible for your customer’s to buy from you. As soon as it’s annoying and, well, inconvenient, the purchase will be aborted.
Whatever you’re selling you must make it as easy as cake for your precious customers to get what they want from you. Any extra clutter is going to divert people.
You’re in business to serve people. Whatever product/service/idea you’re selling! Your number one priority should be to serve those people like they are family. You are nothing without them. Write this down:
I am nothing without my precious customers!
As a loyal reader to my blog (and I thank you!), I wouldn’t practice what I write about unless I made my posts easily accessible. The more convenient it is for you to get my posts, and the more choices you have to access my posts, the happier you will be. (Hopefully!)
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And just in case you are hesitant, I’d never rent, sell, or share your email address with anyone.
And never is a strong word. But, that’s because I am nothing without my precious customers!
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