As you probably know by now, I am the fitness expert for Conde’ Nast. This week’s Q & A had an interesting response in the comments section. You might recall from ‘What does a tuna sandwich have to do with an umbrella? ‘ that I encouraged fellow entrepreneurs to actively share testimonials.
I wrote: “People like to see that other people are using (and loving) your product/service. And don’t be afraid to include testimonials that are less than stellar. The more real and honest you are the better. (Note: In my type of business a lot of people are hesitant to include their full name, etc. If that’s the case, be prepared to hand over a list with your clients contact information – of course, you must ask your clients for permission to do this but if you can, that’s impressive!)”
Staying true to my words, I’d like to share with you my latest ‘Ask Adam’ column. I’m realizing that as my company grows and more people are learning about me and my program that more people are going to talk about me and my program.
Of course, not everyone is always going to say great things. And I’m okay with that. I can’t please everyone. It’s my existing clients that I really care about.
So, in an effort to be as transparent as possible and to share with you the ups and downs of building my dream company, check out this week’s latest Q & A here.
Certainly a lot different from this column.
And thanks to Jason, Alison and Meredith for chiming in about my program. Although they were criticizing my column as opposed to my company, it’s always nice to get some praise!
In business (and life) ya can’t win ’em all. Ya just gotta win the ones that matter!
Hang in there Adam. I’m not really sure why they jumped all over you, but I do think you are right to focus on getting people to take ACTION in addition to educating them.
Commenters on Conde Nast aren’t who you’re trying to impress anyway – as long as your clients continue to be satisfied than your business will continue to flourish.
Thanks, Adam. I totally understand I can’t please everyone. For that same post, I received 5 emails from readers telling me how much they enjoy my style and to keep it going.
I also do understand that readers of that blog are reading because they want details and knowledge not motivation.
We live and we learn!