My first EVER fitness video!!!

October 30, 2007          Comments (10)

A few weeks ago I wrote about my experience shooting my first ever fitness video. Well, the wait is over and the video is here!

It’s amazing how professional Conde’ Nast is. This short video took over 2 hours to film. You may think that’s insane but it’s the way it works. When I went to visit the set of the Sopranos we were there for over 9 hours watching the same two scenes being shot over and over. When we watched the episode on TV the scenes we saw being filmed added up to about 3 minutes of screen time.

I love doing the Q&A for Conde’ Nast but there is something about the camera that’s thrilling.

I hope you enjoy watching the video as much as I enjoyed making it!

Check it out here.

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You Are What You Wear (and do)!

October 25, 2007          Comments (0)

According to the National Retail Federation (NRF). The NRF 2007 Halloween Consumer Intentions and Actions Survey, conducted by BIGresearch, found that consumers are expected to spend $5.07 billion this Halloween, up from $4.96 billion last year and only $3.29 billion two years ago.

Everything is marketing whether you realize or not. Your costume is a reflection of how creative you are. Maybe you don’t care that much. Well, that’s marketing too.

It only makes sense that consumer spending for Halloween is only increasing. We have the ability to express ourselves more so than ever. Why not really go for it on Halloween?

Everything you do or wear is marketing (your dog, too!). Clearly, Fido doesn’t have a preference if he is a frank or a burger.

Marketing isn’t just about figuring out ways to acquire new customers.

Marketing is how your secretary answers the phone. Marketing is how quickly you reply back to emails. Marketing is how clean your office is. Marketing is your voice mail. Marketing is your website. Marketing is your business card. Marketing is the utensils at your restaurant. Marketing is how you made good on a bad transaction. Marketing is doing what you say you will do. Marketing is your money back guarantee (or lack there of).

Marketing is everything.

And everything you do sends a signal. How do you want the world to see you?

If it looks like a duck, acts like a duck and quacks like a duck, guess what? It’s a duck!

“As I grow older, I pay less attention to what men say. I watch what they do.” – Andrew Carnegie

I can say I want to be the most customer serving company in the world but until I demonstrate that I am, it’s all talk.

Some people believe that there is no relationship between what a person is and what a person does. This is bull secretion. Unless you are schizophrenic, you become your actions!

And as I like to think of my company as extremely customer serving sometimes a thank you goes a long way.

So, franks a lot for reading my blog! I do appreciate it.

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Jerry Seinfeld and Stand Up for A Cure

October 17, 2007          Comments (1)

What’s the deal with grape nuts? I mean, there are no grapes and there are no nuts? We all know Jerry Seinfeld as an observational comedic genius and, of course, for his show. I was fortunate enough to see him last Thursday at the Hammerstein Ballroom for the Stand Up For A Cure event.

It was great to get to see one of my favorite comedians knowing that the ticket price was going to something very important like cancer research.

It’s amazing how quickly the tickets sold out. This guy has become a millionaire several hundred times over for inventing a niche and becoming the best in the world at it. He is the one that brought observational comedy to the masses.

I’m not sure if Jerry studied other comedians but I’m going to guess he knew (whether it was intuitive or not) that if he wanted to stand out he would have to put a new twist on comedy. He didn’t want to just be another comedian.

What’s the deal with New Mexico?

I mean, it’s not new and it’s not Mexico???

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October 9, 2007          Comments (0)

You have a big product (service) launch and you want to spread the word. Your product is absolutely phenomenal and most importantly, it does what you promise. You just need to get people to listen to your message. Ideally, you’d like a captive audience because you know that if people listen to your ‘pitch’ you’ll move product as fast as Kanye.

You just need help getting people to listen to your message.

New York City is the marketing capital of the world. There are billboards and all sorts of creative advertising all over the place. The problem is that there are too many advertisements and no one really pays attention to them.

So how do you get people to listen to your message? Here is an in idea for those with deep pockets.

As a New Yorker, I’m always walking briskly. I won’t stop for anyone. Not even cabs. No one does.

But, the one thing that always makes me stop (and everyone else around me) is a big movie trailer truck. I always become insanely curious and always wonder who and what are they filming and so does everyone else.

I think next time Proctor & Gamble or any major company wants to get the word out about a new product they ought to get a big movie truck and they’ll have a large crowd of people that WANT to be there and WILL listen to anything.

Then, I’d shoot a commercial. But, I’d make sure the actors were talking on some sort of megaphone. I’d also ask crowd members if they wanted to be in the commercial. “Wait a second, I can be on a nationally televised commercial?”

And the people that don’t jump all over that opportunity? Well, give them a free sample or a business card or whatever you want. 1000% they will go home and at least check out your website because they have an emotional connection to your product now.

This small cost compared to a large scale television commercial would generate incredible buzz. And don’t forget your taxpayer dollars will be hard at work to pay the NYPD to make it even more chaotic; only making people more curious to know what is going on!

Do this in areas like Times Square or Penn Station or Union Square or Grand Central and it’s a winner. You won’t reach as many people as a TV commercial would but I guarantee that the tens of thousands of people that hear your message will tell their friends and also be a lot more likely to buy the product.

It’s amazing what a camera guy and a guy with a microphone can do. Last Tuesday, I was shooting my first ever fitness video in Battery Park for Conde’ Nast and people couldn’t stop staring. “Who the hell is that?”

I won’t lie though. Most of the people gawking were probably staring at the co-host who was wearing a very flattering workout getup.

If you try the movie truck bit let me know.

It’s as certain to work as, well…


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