You Are What You Wear (and do)!

October 25, 2007          Comments (0)

According to the National Retail Federation (NRF). The NRF 2007 Halloween Consumer Intentions and Actions Survey, conducted by BIGresearch, found that consumers are expected to spend $5.07 billion this Halloween, up from $4.96 billion last year and only $3.29 billion two years ago.

Everything is marketing whether you realize or not. Your costume is a reflection of how creative you are. Maybe you don’t care that much. Well, that’s marketing too.

It only makes sense that consumer spending for Halloween is only increasing. We have the ability to express ourselves more so than ever. Why not really go for it on Halloween?

Everything you do or wear is marketing (your dog, too!). Clearly, Fido doesn’t have a preference if he is a frank or a burger.

Marketing isn’t just about figuring out ways to acquire new customers.

Marketing is how your secretary answers the phone. Marketing is how quickly you reply back to emails. Marketing is how clean your office is. Marketing is your voice mail. Marketing is your website. Marketing is your business card. Marketing is the utensils at your restaurant. Marketing is how you made good on a bad transaction. Marketing is doing what you say you will do. Marketing is your money back guarantee (or lack there of).

Marketing is everything.

And everything you do sends a signal. How do you want the world to see you?

If it looks like a duck, acts like a duck and quacks like a duck, guess what? It’s a duck!

“As I grow older, I pay less attention to what men say. I watch what they do.” – Andrew Carnegie

I can say I want to be the most customer serving company in the world but until I demonstrate that I am, it’s all talk.

Some people believe that there is no relationship between what a person is and what a person does. This is bull secretion. Unless you are schizophrenic, you become your actions!

And as I like to think of my company as extremely customer serving sometimes a thank you goes a long way.

So, franks a lot for reading my blog! I do appreciate it.



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