Mayweather/Hatton 24/7…This is good marketing!

December 7, 2007          Comments (0)

I’ve been watching Mayweather/Hatton 24/7 show on HBO and I must say it’s absolutely sick! I haven’t been this excited about a boxing fight since Mike Tyson.

And it’s all because of this show. Floyd Mayweather is so easy to hate and so easy to root against. He is easily one of the most cocky, arrogant, and flashy guys around. The guy has a diamond necklace with the words ‘Philthy Rich’ on it.

Ricky Hatton is a beer drinking, down to earth, humble Brit who has the coolest accent ever and is so easy to like.

24/7 did an incredible job in capturing their true personalities and allowing the viewer to really connect with them. It showed each of them joking around, playing with their children, hanging with family, making fun of each other, working out, training and most importantly talking about how there is no chance they will lose.

It’s amazing how a TV show made me so interested in this fight. But it’s more than just the fight. Now, I’m interested in the people behind the fight. And that’s the key.

I think if boxing wants to make a come back and avoid being knocked out by competitors, like the UFC, they are going to need to do this more often. The UFC gained mainstream popularity through their reality show by giving viewers inside access to the people behind the fighting.

I think there is a really important business lesson here. People don’t do business with businesses. They do business with people.

Mama said knock you out!



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