$300 bounty if you help me find the perfect hires

January 30, 2008          Comments (4)

MyBodyTutor is growing and we’re getting ready to take the company to the next level.

For the right person, this might be the perfect part time job. No meetings, no hassles, and people who respect you and your work. Read on for details.

JOB DESCRIPTION: Body Tutor (nutritionist/personal trainer)

You’re an expert in the fields of nutrition and/or exercise. You will handle your own clients and help them reach their health and fitness goals by using our revolutionary Daily Feedback system all from the comfort of your own home.

Who Are You (which is even more important than what you know)

If you’re looking for a part time job, look elsewhere.

We want someone who is passionate about the work, about pushing the envelope and most importantly helping our clients reach their goals and potential.

We want people who are hungry, loyal and dedicated to our vision and goal.

We are looking for people who care about making a difference in the World and want to be a part of something very special. You also must be able to commit 2 hours every morning.

How Much Will You Make

If you’re in this solely for the money – go elsewhere.

You will earn between $1000 – $2000 per month and also receive great options packages.

What if you don’t have internet access during the day

Every tutor, whether you have internet access or not, will get a Blackberry that we pay for…call it a perk, if you will.

The bounty and other details

After 3 months of successful work, we’ll pay the person who referred the hire $300 in cash. If you refer yourself, we’ll pay you.

If you know the perfect person, send them over and have them email me at adam at mybodytutor dotter com, please. Thanks!



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Oh man, this never, ever, gets old…(and the 1% rule)

January 28, 2008          Comments (1)

“Adam!!!! I miss you! I need a little Adam back in my life because my life is just so hectic…”

“I’ve actually been walking around for the past two days thinking about how good I think I look (not to be a snotball, but it’s a refreshing feeling). Actually, I’m going to go out on a limb and say I’ve never looked this good, and I think it can only get better…”

“Haha…I am, I am…FYI, I dropped 2lbs in the first week…been weighing in on Tuesday since I usually play cards on Mondays…”

“After reading your amazingly thought and extremely well written response. I was blown away. You seem to be really deep and real and are good at words. You are 100% right. I’d like to give your program a shot.”

“I think this may be the first time since my early childhood that I’ve gone a whole week without eating any processed sugar.”

“I am soooooooooo happy to be back. Dude, I missed you over the weekend! I did really well. I went to the gym 5 times! My face looks a million times better (that is the first place I always see a difference).”

“I just tried on a pair of jeans that I wanted to fit into for a while! They fit wonderfully and comfortably…thank you so much for your dedication thus far!”

“I am sensing the beginning of a serious attitude change. I know I have a long way to go but now when I look at pictures of myself I see the good I have accomplished and I have this new sense of faith in myself. I just think that I’ll keep going day by day like this and I’ll get to where I want to be.”

“I have been thinking a lot about what you wrote today. About wasting potential. This is an idea that has plagued me for ages. What I end up doing though is spending too much time thinking about it and a lot less time doing it. I really want to make a change and rise to my full potential. I think somehow you are bringing it out of me…and no one has ever done that before…”

“…Yes yes, I just wanted to tell you that I was jumping ship on the scale for a bit because to be quite honest, I’ve never been so confident about my exterior.”

These are emails I got just in the last few days from some of my amazing clients.

It’s interesting because the 1% rule suggests that only 1% of your entire customer base will tell you how they actually feel. 1% of the users of Wikipedia wrote almost 70% of all the articles. 1% of your blog readers will comment. 1% of your customers will bring in most of the referrals, etc., etc., etc.

The challenge is how can you get more than just 1% of your customers involved?

When you live for your clients (as I do), and your business, I think clients sense that. You become a part of their life too and they will be much more willing to share their thoughts and ideas with you which is priceless.

P.S. Making a difference in people’s lives…that never, ever, gets old!



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The Pursuit of Happiness (How far will you go for it?)

January 24, 2008          Comments (14)

Ever since I graduated college, I have been obsessed with figuring out what makes me happy. I think the pursuit of happiness is by far the most important pursuit. And the pursuit started only after college because that was the first time I could truly be or do anything I wanted.

“Happiness is the meaning and the purpose of life, the whole aim and end of human existence.” -Aristotle

When I was at Ernst & Young, it was kind of freaking me out that I wasn’t that happy…or as happy as I could be…based on my past happiness.

But the question, “How Happy Are You” is unreliable.

I cannot measure my happiness in absolute terms, so I have to answer in relative terms. I have to think, “Compared to Bob, I’m so happy, but compared to Doug, I’m not.” Or I have to think, “Compared to when I broke my foot 3 days before my Bar Mitzvah (true story!), I’m happy, but compared to when I thought I fell in love I’m not.”

And am I thinking of my momentary happiness, my happiness over the last hour, or my happiness over the past year? If it is momentary happiness, what if I have spent the last minute reflecting on bad childhood memories? Should I say that I am unhappy? Maybe 10 minutes from now I will be reflecting on fond memories. Should I then say that I am happy?

What makes me happy might not make you happy. And what makes you happy might not make me happy.

I believe one sure way to be unhappy is to settle for mediocrity. Actually, I think settling in any facet of your life is a sure way to be unhappy. That’s unforgivable.

I think the subject of happiness is fascinating. After all, we are all here only one time. Why wouldn’t you want to be as happy as possible? I’m determined to live the best and happiest life I can. I want to live the life of my dreams. I have way too much at stake not to.

Don’t we all though?



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Lucky to the Bone (1 in 10,000)

January 21, 2008          Comments (7)

So, I’m watching the football games last night in Spanish because I was in the Dominican Republic for the weekend and I wanted some Buffalo Wings. (Yes, even Body Tutors eat Buffalo Wings.)

When my Buffalo Wings arrived at my table, 45 minutes later, I had a recurring thought.

If you are not going to give it 100%, don’t bother showing up. Thankfully, the Giants showed up.

After watching one of the most amazing playoff games ever (and almost having at least 2 heart attacks because of my Giants) I learned that my brother-in-law might be the luckiest guy in the world.

Well, one thing is for sure, he is married to my sister. But, my bro from another mo’, was in a squares pool for both games. You know, the pool where you draw a number for each team. This explains it perfectly, if you don’t know what I mean.

Anyway, not only did he win the 1st quarter and the final score of the Patriot’s game but he also won the final score of the Giant’s game!

Faaaaaaaaaaaaaakkk meeee!

FYI: The odds of that happening are 1 in 10,000! And for him, it was a pay day of $2,350. Last year the guy won $1,800 during the Superbowl.

Not terrible.

Oddly enough, I was reviewing a notebook that I brought with me of interviews that I’ve conducted with very successful entrepreneurs (people with companies that have $5 M plus in annual revenues), and there was one consistent theme.

The harder they work, the luckier they seem to get…

There’s no bones about that!



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A Remarkable Wedding Video…

January 17, 2008          Comments (0)

One of my friends sent me this awesome wedding video. It has been viewed over 3.3 million times already.

A few lessons here:

1. You can spend all the money in the world on advertising and 3.3 million people (most likely) won’t see your message. Or, you can spend very little money, be creative and create something worth talking about.

2. Shaking it up is never a bad thing. In fact, it’s a great thing. People did not expect this. Don’t always do what people expect. It’ll get them talking and if you’re a marketer that’s what you want.

3. Never take something seriously just because it’s supposed to be serious. Typically, this is a slow dance and everyone watches the bride and groom and all of the family members cry (at least at my sister’s wedding that’s what happened). Just because everyone else does it, doesn’t mean you have to.

Remarkable things get remarked on. Boring things don’t.

“Rock rock to the Planet Rock, don’t stop!”



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Now Versus Later…(A post on how to think to lose weight)

January 15, 2008          Comments (5)

Every self-help exert will tell you to live in the now. Nothing matters except now. The past and the future don’t exist. Your life is right now.

I agree that living in the moment is very important but it’s not very realistic. Even in Daniel Gilbert’s bestseller, Stumbling On Happiness, he opens with the fact that human beings are the only species that think about the past and the future. Our emotions and happiness levels are based on our past experiences. That is what makes us human beings. It’s just the way it is.

But maybe, you really want to just live in the now. You don’t care about the future and you could care less about the past.

It’s all about the now, you say.

This thinking can lead us to make foolish decisions that we, most likely, will regret later on. You might also feel that enjoying crappy food now is not a big deal because you think it makes you happy…now.

I want ice cream now. I want pizza now. I want cheese fries now. I want everything now. And if that makes me happy now…then that’s all I care about!

What about later, though? If you consistently choose to enjoy the now by eating crappy foods then your later won’t be so much fun. (Unless you could care less about how you feel and look.)

If you keep enjoying the now, pretty soon, you’ll find the now very stressful.

For example, those cheese fries might be delicious now but most likely when you’re on the beach this summer, or by a pool, you might hate how you feel and look. You might be disgusted with yourself when it’s time to buy new clothes. You might hate that none of your clothes fit anymore. You might feel sluggish. Those jeans might be a tad too tight. Maybe, you can’t run as far as you used to. Maybe that shirt is too snug.

And you hate it all!

Sooner, rather than later, if you keep enjoying the now, you’ll find your now very upsetting.

I believe it’s a lot easier to be mindful in the now and to ask yourself if you really want to eat the crap you think you want to eat because it’ll make your later a lot easier, more enjoyable and fun.

Because pretty soon, your later, will be the now!

Think about that…NOW!



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How Can You Be A DJ in your life?

January 11, 2008          Comments (6)

If I could do anything in the World besides what I’m doing I’d be a World famous DJ. Well, I might as well be the best in the World if I’m going to do something.

It’s amazing how music can TOTALLY change your state of mind. At least once per week, I have no desire whatsoever to workout but then I’ll throw on my headphones with some good beats and all of the sudden…bam…I feel like Rocky.

I feel like Mayweather getting ready to defend my title right now. As I write this (It’s 5:33 A.M.), I’m listening to music that makes me want to go for a run and then continue to build my company and then go out and do my two step. It’s hard to describe but the energy music gives me is simply phenomenal.

[If you’re curious, I’m listening to “Time” by Timbaland. I’m slightly obsessed with the first 40 seconds!]

The reason why I’d love to be a DJ (and loved being a DJ in college for my fraternity – yes, that’s me in the yellow) is because I love having an impact on people. It’s the same reason why any great teacher wants to be a teacher.

I love changing people’s perspectives. With the press of a button I could completely change the mood of a party. Literally, within an instant I could change someone’s entire mood. It’s hard to get more instant gratification than that.

It was a form of artistic expression and satisfaction for me. The same reason why I loved being a DJ is the same reason why I love my business. It’s just a slower process of change and evolution. When I write my emails to my clients every morning I strive to write something inspirational that’ll resonate with them throughout the day.

Everyone in this World is in the service business. If you have a boss, you’re job is to make his/her life easier. If you own a business, your job is to make your customers (and employees) happy. Doctors, lawyers, accountants, entrepreneurs, teachers, you name it; all have the power to be a DJ in their own regard.

Why not act as if you’re a World famous DJ with whatever is you choose to do? You have the power to change someone’s mood and perspective no matter what you’re doing. You can either make or break someone’s day.

One day DJ Body Tutor or DJ Gilbert will bring down a house near you. For now, it’s just going to have to be in words.

Can you feel ‘em? Hot Damn!

Off for a run…



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How to tell if someone is full of shit

January 7, 2008          Comments (4)

I always wonder if someone is full of shit. Whether it’s in business or my personal life having a bullshit detector is critical. Some of us have a better bull secretion detector than others but we all have one.

Throughout my life, I’ve met plenty of people and companies who are full of shit and plenty of people and companies who are as sincere and genuine as they come. The tricky part comes when the person or company insists they are one way, however, their actions depict them as another way.

Rule number 1 for detecting bull secretion is when a person or a company says one thing insistently but they do another thing repeatedly. Automatically, you’re nostrils should begin to flare.

Rule number 2 is to learn more about the person or company’s track record. Someone can say they are a certain way, but if nothing in their past reflects that then those nostrils should perk even more.

Rule number 3 is to ask sources. Ask people that have dealt with the person or company before. If other people or customers have dealt with the person or company before, find out their experience. But you have to be careful with this. You’re going to need your bullshit detector for this exercise in it of itself.

Rule number 4 is the hardest rule of all to follow. But it will always give you the right answer no matter what. It is 100% guaranteed.

The rule is simple. Wait and see. Most people don’t want to do this but this exercise works every single time. Although life is extremely short, it’s also fairly long (if that makes any sense). Within due time, you’ll be able to tell if a person or a company is full of it.

Usually a company that is full of it will go out of business or bankrupt and a person that is full of it will continue to act opposite of what they say.

Having a reliable bullshit detector can be your most valuable asset. It has saved me tens of thousands of dollars and hours in business and hundreds of wasted hours with people who are full of nothing but hot air.

Cypress Hill said it best, “When the shit goes down, you better be ready!”



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Y -Talk Radio with Guest Adam Gilbert, Founder of MyBodyTutor.com on How to Stay Fit for Life!

January 4, 2008          Comments (0)

On Wednesday evening, I had the good fortune of being interviewed on Y Talk Radio by Bea Fields and Roger Dewitt. The half hour flew by and they asked me all sorts of questions including how I got started with my company, my background, my inspiration and what gives me energy, where I see MyBodyTutor going and my biggest tip for anyone looking to start eating healthy and exercising.

My biggest tip for anyone who wants to start eating healthy, and maybe lose some weight, is to eat smaller and more frequent meals throughout the day as opposed to just eating two or three large meals.

My biggest tip for anyone who wants to start exercising is to make sure you set realistic goals for yourself. Setting out to run every single morning or getting to the gym 7 days a week is just not realistic. And if you wind up missing one run, or one session at the gym, you’re likely to get discouraged and stop altogether.

I’ll go into each of these tips more in depth and why they are so important in future posts.

If you’d like to listen to the show you can check it out here.



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Never Underestimate Your Competition!

January 1, 2008          Comments (3)

I’ve had a cold for over 3 weeks now that won’t let down. It’s annoying, because when I talk I sound like I’m underwater. And I’m not a big fan of medicine because it doesn’t cure anything. Until I can’t breathe or walk, I stay medicine free.

I also have an older sister (29) who has never swallowed a pill in her entire life and can barely stomach any medicine. At this point, it’s a joke already, but I tell her she better learn how to swallow a pill because, God forbid, if something happens she’s going to be forced to learn and that won’t be fun.

Part of being a little brother means that I have to be a wise ass. Growing up whenever I’d take medicine, I’d always say, “Look Ali, look, is this so hard?”

I’d make it a point to show her that I could take any medicine, no matter how awful, without complaining, no matter how much I hated it. Sometimes, I’d go as far as swallowing pills without water.

This past Sunday, I was hanging out with my sister and Mike (my brother-in-law) at their house. They kept insisting that I take some sort of medicine because they didn’t want to get sick. Even though they were relentless, it was understandable. But of course, being the wise ass that I am, I had to make a few comments.

So my sister goes to her never ending medicine cabinet and gives me a chewable pill, about the size of a very thick quarter. It would take some time to work through it, but it was no obstacle to the man who could take any medicine (at least in front of my sister). I popped it in my mouth and started working.

At first it was pleasant, citrus-like. But the flavor just kept intensifying. It went from mild to strong in about five seconds. By half a minute, it was so harsh my eyes were watering, and I had only chewed about 10% of this pill. I started to worry.

A minute into it, it was so intense, I was going to puke, literally. I ran to the kitchen sink to spit it out, but gave it a few more seconds to see if I could get through it. No medicine had beaten me yet (at least not in front of her), and I wasn’t going to go down easy, especially in front of Mike!

The waves of nausea blew over me, and I knew one of them was going to put me over the edge. It was time to bail. I spit the rest of the pill into the sink, defeated.

While hysterical laughing, they both informed me that the pills aren’t actually pills at all. They are designed to be dissolved in a tall glass of water, like Alka Seltzer.

It goes to show you, never underestimate your competition…but pay-back, is going to be a bitch!



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