A Remarkable Wedding Video…

January 17, 2008          Comments (0)

One of my friends sent me this awesome wedding video. It has been viewed over 3.3 million times already.

A few lessons here:

1. You can spend all the money in the world on advertising and 3.3 million people (most likely) won’t see your message. Or, you can spend very little money, be creative and create something worth talking about.

2. Shaking it up is never a bad thing. In fact, it’s a great thing. People did not expect this. Don’t always do what people expect. It’ll get them talking and if you’re a marketer that’s what you want.

3. Never take something seriously just because it’s supposed to be serious. Typically, this is a slow dance and everyone watches the bride and groom and all of the family members cry (at least at my sister’s wedding that’s what happened). Just because everyone else does it, doesn’t mean you have to.

Remarkable things get remarked on. Boring things don’t.

“Rock rock to the Planet Rock, don’t stop!”

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