The Two Greatest Days of My Life So Far…

February 14, 2008          Comments (7)

I started searching for a web design and development company in June. I felt it was (and has been) time to redo my website and make it look like the company it is thankfully becoming. My number one rule in business is to only work with people who are very passionate about what they do.

I want to work with the best. And of course, the best are very passionate. When you are the best, you are also able to command a premium for your services. And I have no problem paying a premium for tremendous work.

So, I began my quest.

In mid-June I thought I had met my guys: Two brilliant kids that go to NYU. One was an amazing designer and the other was an even better programmer. They both oozed passion.  They gave the most perfect response to every question I asked. And they asked me questions about my vision, strategy, etc.

At the end of our three hour meeting we shook hands and I agreed to pay the premium they wanted. That same night, I received an email from them basically stating that they didn’t want any money. They wanted equity in MBT. They told me they’ve never met anyone with so much passion, energy, enthusiasm, drive, belief, conviction, determination and that they fully believed I could and would make this the company I spoke of.

One of them wound up getting an offer he couldn’t refuse and moved to London.

I met with three other great firms this past summer and early fall that I was seriously considering. The same thing happened with these firms! They said it was something about the way I spoke and how my eyes lit up. I was amazed at what was going on. I was just being me. In the end, I just didn’t think it was a good match.

I just got off the phone after a one hour conversation with what could be a nice win for MBT if it pans out the way I hope it does. Again, the same type of awesome feedback. “I have no doubt in my mind that you will take your company to where you want it go. You convinced me within the first 30 seconds, Adam. I truly believe in you and what you do, etc., etc., etc…”

I’m trying to figure out what is going on and I think I figured it out.

There are two great days in a person’s life – the day we are born and the day we discover why.

I live for helping people reach their fitness goals, and I live to help and inspire people. The day I came up with the idea for MBT is the day I discovered why I was born.


I’ve never been one of those, “I can sell ice to an eskimo” type of people. In high school, I briefly sold Cutco knives. I was awful! I quickly realized, I have to believe in what I’m offering 100%, otherwise, I’m terrible. However, if I believe in what I offer, the sky is the limit. My conviction (and confidence) in MBT is a direct result of how many people we’ve helped. I sincerely believe MBT is the best program out there for anyone wanting to get (and stay) in amazing shape. And it’s not just because I believe or say it is. It’s based on the incredible results we’ve been able to get for our clients so far. It’s based on what our clients have tried before MBT, and what they’re telling us. Getting to do what I do every day is the real reward.

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  1. Wow Adam – amazing post. No doubt you’re doing what you were put on this earth to do.

    Comment by Adam McFarland — February 14, 2008 @ 11:18 am

  2. Thanks, Adam!

    Comment by Adam Gilbert — February 14, 2008 @ 6:05 pm

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