All of my people say Big Mac! “Big Mac!” The future of advertising is here…

July 21, 2008          Comments (2)

The future of advertising is having your loyal customers create advertising for you.

Companies that are killing it in today’s economy embrace their customers. They realize without their customers they have no business. And they don’t act like monopolies.

They also cater relentlessly to their clients and customers.

They don’t create products and services and then find people to sell them to like the old days. No. They find people who have a problem or a pain that needs to be solved and create products and services for those people.

And just like successful businesses are changing how they go from concept to creation to marketing; they are changing how they market the products they created.

At least, the successful ones are.

Why? Because in our media-overwhelmed, hyper-cluttered world attention is hard to come by.

With more and more people watching less and less commercials, it’s very different (and difficult and extremely costly) to get the attention of people.

There are no longer just 3 major TV stations that everyone watches or 3 major magazines that everyone reads.

If you’re going to seek out attention (which is imperative as a company) you need to be attention worthy.

If you want people to stop what they’re doing to watch your TV commercial you need to make it worth their time. You also need to make sure you frame your message in the right way.

Who better than your customers to help you do that?

As I’m working on my new website, my clients have become invaluable resources. I’m constantly asking them questions. The number one question I ask them is, “What does MyBodyTutor do?”

The answers I get are astounding. Of course, I know what I do. But to hear it from your clients makes everything crystal clear. Involving my clients, my fans – the people, who are voting with their wallet, is the only way in my mind to create my messaging.

So, long blog post short, McDonald’s is doing something pretty cool. They are holding a contest to see who can create the best 30 second Big Mac chant. And the winner will have their chant and commercial on TV.

The 5 finalists have created some pretty amazing chants. My vote is Track 2. The other ones are a little too ‘rap-ish’ for TV and Track 2 is very Justin Timberlake-ish which is a great tie in to the whole ‘I’m loving it’ campaign they did with him. You’ll hear what I mean.

It’s like what Dorito’s has done for their Super Bowl commercials the past few years and it has been a huge hit.

So, all of people say: My…Body…Tutor!


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  1. Adam – Awesome post! And “MyBodyTutor!” I love how you brought it all together at the end. Well done – as usual.

    Comment by Ronald M — July 21, 2008 @ 9:55 am

  2. Thanks, Ronald M!

    Comment by Adam Gilbert — July 21, 2008 @ 4:11 pm

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