MyBodyTutor, my company that I designed to help people stop making excuses will be re-launching in the next month or so.
See, I’m sort of a hypocrite.
On one hand, I’m a very strong advocate of design and beauty and elegance. Perception is reality. Right now, my website looks like an amateur made it. Because I made it. I’m certainly not a professional when it comes to web design.
I know exactly what I like and exactly what I want and am extremely particular (you can ask Adam and Mike over at PureAdapt who helped design this blog). As someone who used to run a small web development business – dealing with people who know what they want is a gift compared to people who have no idea.
On the other hand, I am very much an advocate of starting small. Very small. (Note – this concept later turned into a magazine column which you can read here.) I don’t like to invest a lot of money upfront without a proven concept. If you can make your business work when your website is a piece of crap like this and people are willing to pay you, then and only then, do you have something you should invest in.
How heavily you invest in your business is only a matter of belief. How much do you believe in what you offer? Money talks.
Like I did here and am doing for MBT. (Although, I didn’t spend nearly as much money on the Ultimate Discount Card website as I am on MyBodyTutor.)
And that’s what I’m doing. I’m spending a fortune on my new website. And I don’t say that word [fortune] lightly. I say it because I believe in what I’m doing 1000%. There is not a doubt in my mind that I can help people reach their health and fitness goals.
So what the hell are we doing?
Well, as Warren Buffet says, we’re building a ‘moat’ around our business and creating a ‘durable competitive advantage’ so when I go up, inevitably, which won’t be for years, against the big guys, I’ll be able to do so.
This custom application that we’re building from the ground up, is going to allow me to scale this business. Meaning it will allow me to take my single health food store and replicate it over and over if you will so we can help more people.
But the key is to not lose what has made MBT so successful. And that’s what we’re working really hard to ensure. That is mission critical.
Don’t get me wrong, MBT is still a tiny, tiny company. But we’re getting there. Slowly but surely. Day in and day out. But consistently. Even if we just accomplish one small thing every day – we’re headed in the right direction and that’s all that counts. (Kind of like my philosophy with MBT!)
And as little patience as I have – I have a lot of patience when it comes to this. MBT is my baby.
To say I’m extremely excited is an extreme understatement.
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