How Can You “Snakes on a Plane” Your Business?

October 1, 2008          Comments (1)

The other night I happened to be flipping though the channels and stumbled on Snakes On A Plane. I had never seen it and who can resist hearing Samuel Jackson yell, “I have HAD it with these mothaf%$&*#g snakes on this motha%$%#*g plane!”

I never saw this movie, yet I immediately knew what it was going to be about. You know it’s going to be a thriller type movie that entails getting the mothaf*&^%ing snakes off the plane.

I knew what I was getting into. And that’s the idea.

Without anyone telling me anything they made a promise to me. It just so happens that the title was good enough to be able to do that.

When it comes to your business, usually you need more then your name (and tag line) to tell people what you do. You might have website copy or a pamphlet or a business card or all of the above.

In this day and age, sadly when a business keeps their promise it’s shocking. However, some people do expect a company to keep their promises. After all, why assume the worst?

But most people never say anything if they like something (because they expect a certain something – as they should). Think about it. You definitely are a customer of many places because they do something a certain way.

If they changed that certain something you might stop going. For example, when I used to go to the diner under my old building where I lived and I’d order my grilled chicken sandwich or turkey burger, every single time, my man Sammy would bring me like 10 pickles. He knew I loved pickles and I didn’t have to ask him for extra pickles.

Maybe it’s the way you joke around with your clients. Maybe it’s because your clients can relate to you with the stories you tell them. Maybe it’s because you treat them like family. Maybe it’s because you want the best for them…and they know it. Whatever it is.

Most people are too busy to say something nice though.

But if you believe in what you’re doing, and people are coming back and referring clients to you, don’t stop what you are doing!

It could be the smallest thing that people really enjoy…like free pickles. But the idea here is that I grew to expect those pickles.

The idea here is not revolutionary. It’s extremely simple.

Keep doing exactly what you do if people are coming back and referring customers to you. It could be the smallest thing that people love.

And the most important of all:

Keep your mothaf%$&*!g promises!

[My note: Is it possible to plagiarize yourself? Well, I originally wrote this article for and it got some awesome and interesting comments. You can read the original piece by clicking here.]

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1 Comment »

  1. […] How can you snakes on a plane your business? When people are used to something and they keep coming back, don’t change anything…or […]

    Pingback by Guru Gilbert » My Top 25 posts of 2008! — January 7, 2010 @ 2:02 pm

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