featured on Good Morning America! (Video Included)

June 23, 2009          Comments (8)


Any business, like any relationship, has ups and downs. It’s the ups that keep you going through the downs. If there are too many downs then it’s time to get out.

Thankfully, there have been plenty of ups!

Recently, was featured in a segment on Good Morning America. The segment was about outside the box fitness solutions. It’s very flattering and really exciting to be recognized for your idea!

You can watch the segment by clicking here. (There will be an ad that you have to watch first)

MBT has a very different philosophy than the gazillion other diet/fitness/wellness companies out there. It goes against conventional wisdom because I’m not claiming you don’t know what to do! I don’t try to create an information advantage like a lawyer or a accountant or a web developer. I’m sick of seeing all of these diet programs out there claiming that they have the secret or magic formula.

In this day and age information advantages are disappearing rapidly. Any and all information is accessible 24/7/365! Being aware of this can really change the way you conduct business too.

So my premise has always been very simple:

*We all know what to do for the most part! We all know that eating McDonald’s and cookies all day is bad for us. Lack of knowledge isn’t the problem!

*We have become insanely good at rationalizing our lack of exercise and poor eating. It’s incredible the excuses we can sell ourselves on. As Nobel prize-winning physicist Richard P. Feynman said, “The first principle is that you must not fool yourself, and you are the easiest person to fool.”

*As Albert Einstein said, “Everything should be made as simple as possible, but not simpler.” Getting in shape is about 3 things. Eating right. Exercising. And doing those two things consistently! That’s it!

*Unfortunately, the consistency part is very hard. Many people start programs. But most people don’t keep on going with them. Why? Well besides the excuses and the rationalizations Zig Ziglar said it best, “People often say that motivation doesn’t last. Well, neither does bathing. That’s why we recommend it daily.

By keeping my clients honest with themselves and by keeping them consistent and motivated and inspired and guiding them on a daily basis I make it very hard for people to make excuses and very possible to stay consistent. In short: by providing daily and personal accountability it makes all of the difference in the world.

And that’s why my clients are so successful. Because I help them eat right meal by meal, workout by workout and day by day! Nothing sexy. But it’s ridiculously effective!

I know if I can help my clients stay consistent then they will absolutely see and feel the results they want! As Tom Seaver said, “In baseball, my theory is to strive for consistency, not to worry about the numbers. If you dwell on statistics you get shortsighted, if you aim for consistency, the numbers will be there at the end.

I wish they spoke a little bit more about that on GMA. Because we don’t know just tell you what to do. Anyone can do that. We actually make sure you do it!

But hey I’m not complaining!

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The Economy, Thrillist, and Caroline with crazy before & after pictures!

June 18, 2009          Comments (1)


MBT is doing very well thankfully, despite the economy! In fact, I hate to say it but the economy is actually helping my business.

I think it’s partly because everyone understands the transformative potential of eating right and exercising and everyone knows that exercising and eating right pays off big in their quality of life.

I think it’s partly because although MBT is the perfect compliment to a personal trainer, and as helpful as a personal trainer is, most people don’t need someone to hold their hand in the gym for $60-225 per session. But what people do need is someone to make sure they get to the gym.

I also think it’s because people are starting to realize that 70-80% of their results will come from what they do in between their workouts outside of a gym setting! You know those people you see in the gym with their trainers month after month looking no different than when they first started? Clearly, their diet is what’s holding them back.

And I think ultimately, it’s because MBT solves a huge problem. Businesses that solve problems have advantages over businesses that don’t in tough economic times.

As I’ve said, getting in shape is about 3 things. Eating right. Exercising. And doing those two things consistently!

Unfortunately, the consistency part is very hard and is a huge problem! Because it’s very easy to make excuses and it’s even easier to rationalize those excuses.

And I know if I solve that problem – and I believe I have better than anyone else in the world – success for my clients is inevitable!

As a client just wrote to me, “Thank you so much for your Daily Inspirations! I can’t tell how much they help push me in the right direction each morning. Also, it’s so easy to make excuses and just to know that I have you to answer to (so to speak) on the Daily Feedback each night really helps me stay on track. Thank you! I’m so excited for my new way of life!”


Once in a while, I’ll meet someone who doesn’t understand the value of MBT. They are hoping for the secret pill or the magic formula. 9 times out of 10 that same person will say, “Oh I know what to do! Eat xyz….!”

But of course – they aren’t doing it…consistently! And they aren’t in the shape they want to be in. And they hate how they look and feel. But hey, they know what to do!

This is why I’m so hesitant to write a book. We don’t need another book telling us what to do. We don’t need another book telling us why we should be eating right and exercising. What we need is a book that nudges and persuades us on why we should keep on going because that’s the hard part! And most people don’t want to actually change. They want to talk about changing which is very frustrating.

That’s why my wall is covered with before and after photos. That’s why writing a post like this where I can highlight a client who has truly changed her life is so much fun to write. To remind me that there are people who really do want to change how they look and feel.

And that’s why getting recognized for my concept/idea in national media like Thrillist is so rewarding. Check out what Thrillist had to say about MyBodyTutor here. I must say it’s pretty cool being featured in a publication you read. And when they reached out to me I was, well…thrilled! (It also made the best of the best for the month of May!)

Part of helping people stay consistent is helping them overcome any issues that prevent them from staying consistent. Caroline knew it would take time. She understands that losing weight is all about consistency. That it’s repetitious. Doing the right things meal by meal. Workout by workout. Day by day!

And I guess that’s why this means so much. Because people are finally starting to realize there are no shortcuts. There are no get rich quick schemes. If you set out to get in shape in a way that you don’t see yourself doing 6 months, 1 year, 5 years from now why bother starting? It’s not sustainable!

Caroline is now a model. Look at her pictures! If you want to read her case study check it out here. Just like all of the other case studies featured on my website she’s brave and courageous for not only starting a journey to a better Caroline but for also sharing it with the world!


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The worst word in the English Language

June 10, 2009          Comments (5)


I think the ultimate paradox in life, and especially as an entrepreneur, is to never be complacent. But of course, the paradox is that if you’re never complacent how can you appreciate what you have?

I do believe happiness is a choice. Either choose to focus on what you do have. Or choose to focus on what you don’t have. Either way, it’s a choice.

Complacency is the evil antithesis of ambition. And I certainly don’t want to spend my life pursuing happiness. After all, that is flawed! Happiness is right here, right now.

In entrepreneurship the topic of more will forever be a hot one. More customers, more revenue, more profit, more clients, more inventory, more space and on and on. But when is enough, enough? Are you ever going to be satisfied? Are you ever not going to want more?

The problem with ambition is that the very thing that drives someone to want to do certain things makes them not appreciate those things once they achieve them. “What’s next? Now what? I want more!”

I think the word more applies to every aspect of our lives. How about the never ending game “Keeping up with the Joneses,” where the players who choose to play never win. Someone is always going to have the latest and greatest. And spending your entire life looking at what you don’t have doesn’t seem like much fun.

What is success?

Bertrand Russell said, “Success is getting what you want, happiness is wanting what you get.”

I used to think success was having private planes and helicopters with ridiculous mansions and cars. But who cares how rich you are if you aren’t happy? I certainly don’t.

And I’m not saying there’s anything wrong with having (or wanting) those things. I just question why you really do.

You always hear people saying I want to be successful. What does that even mean?

Do you want people to respect you? Do you want your kids to adore you? Do you want your spouse to be in love with you? Do you want to be able to say fuck you to people? Do you want power? Do you want influence? Do you want access? Do you want freedom?

It seems as though so many people (including myself) are obsessed with more and success – when in fact, what you ultimately want might be right in front of your face.

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How to give (and get) advice

June 1, 2009          Comments (3)


My brother in law always jokes that there’s two types of good. Good. And good for nothin’!

I think that applies to advice too. And I love helping people and a huge part of that is giving advice.

As the Chief Body Tutor of MyBodyTutor, I wear many hats. Part nutritionist, part personal trainer, part coach, part inspirer, part therapist, part bull secretion detector, and part trusted friend to name a few. I want to be able to help my clients on all sorts of issues they might face.

Many people believe that getting in shape will make them happy, and it will! But many also believe that it will solve all of their problems.

Working on ways to make yourself happier and actually trying to solve your problems will make it a lot easier to get in shape! Because you won’t be nearly as inclined to eat emotionally, mindlessly and habitually; a big part of what I help my clients overcome.

So I find myself in the position of being asked for advice on all sorts of topics.

Most people when they seek advice want to be told what they want to hear. (Although, I believe asking questions is the best form of advice as opposed to simply giving answers.)

Perfect example: Has anyone who is getting worked in their so called ‘relationship’ ever asked you for dating advice?

Say something to them like, “I think he isn’t good for you. Clearly, you’re unhappy and he hasn’t changed. I think you need to end it and move on with your life.”

9 times out of 10, you’ll get a response like, “But, he’s so nice and we have so much fun together.” Really? Then why are you always miserable?

This happens because you’re going against their ego. Just like the first step to getting in shape is admitting that you aren’t in shape, most people can’t accept that.

Gentleman, has a girl ever asked you if she looks fat? Run and hide.

There is no upside to answering this question. Answer with, “No. Not at all. You look great!” and you’ll get something like, “Why are you lying? Don’t lie. Tell me the truth!” Tell them the truth and all the running and hiding in the world won’t do you any good.

Besides, ladies do you really need someone to tell you if you look fat or not? Everyone knows their own problems.

It’s just a question of if you really want to admit them to yourself.

Which leads me to the next kind of advice. Good for nothing but your ego!

This is when you tell the a person exactly what they want to hear as opposed to what they need to hear. “Yes, you look awesome! And yes, he’s absolutely head over heels in love with you!”

My wonderful mom would always preface advice with asking if I wanted her to tell me what I wanted to hear or what I needed to hear.

And sometimes, I do want to be told what I want to hear. But most of the time, I brace myself, and am prepared to hear something that might go against my ego.

Because that’s the only way I’ll grow.

And the only way to get really good advice is to decide before you ask, what kind of advice you want to hear.

Good. Or good for nothin’!


[Some great comments over at!]

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