MBT is doing very well thankfully, despite the economy! In fact, I hate to say it but the economy is actually helping my business.
I think it’s partly because everyone understands the transformative potential of eating right and exercising and everyone knows that exercising and eating right pays off big in their quality of life.
I think it’s partly because although MBT is the perfect compliment to a personal trainer, and as helpful as a personal trainer is, most people don’t need someone to hold their hand in the gym for $60-225 per session. But what people do need is someone to make sure they get to the gym.
I also think it’s because people are starting to realize that 70-80% of their results will come from what they do in between their workouts outside of a gym setting! You know those people you see in the gym with their trainers month after month looking no different than when they first started? Clearly, their diet is what’s holding them back.
And I think ultimately, it’s because MBT solves a huge problem. Businesses that solve problems have advantages over businesses that don’t in tough economic times.
As I’ve said, getting in shape is about 3 things. Eating right. Exercising. And doing those two things consistently!
Unfortunately, the consistency part is very hard and is a huge problem! Because it’s very easy to make excuses and it’s even easier to rationalize those excuses.
And I know if I solve that problem – and I believe I have better than anyone else in the world – success for my clients is inevitable!
As a client just wrote to me, “Thank you so much for your Daily Inspirations! I can’t tell how much they help push me in the right direction each morning. Also, it’s so easy to make excuses and just to know that I have you to answer to (so to speak) on the Daily Feedback each night really helps me stay on track. Thank you! I’m so excited for my new way of life!”
Once in a while, I’ll meet someone who doesn’t understand the value of MBT. They are hoping for the secret pill or the magic formula. 9 times out of 10 that same person will say, “Oh I know what to do! Eat xyz….!”
But of course – they aren’t doing it…consistently! And they aren’t in the shape they want to be in. And they hate how they look and feel. But hey, they know what to do!
This is why I’m so hesitant to write a book. We don’t need another book telling us what to do. We don’t need another book telling us why we should be eating right and exercising. What we need is a book that nudges and persuades us on why we should keep on going because that’s the hard part! And most people don’t want to actually change. They want to talk about changing which is very frustrating.
That’s why my wall is covered with before and after photos. That’s why writing a post like this where I can highlight a client who has truly changed her life is so much fun to write. To remind me that there are people who really do want to change how they look and feel.
And that’s why getting recognized for my concept/idea in national media like Thrillist is so rewarding. Check out what Thrillist had to say about MyBodyTutor here. I must say it’s pretty cool being featured in a publication you read. And when they reached out to me I was, well…thrilled! (It also made the best of the best for the month of May!)
Part of helping people stay consistent is helping them overcome any issues that prevent them from staying consistent. Caroline knew it would take time. She understands that losing weight is all about consistency. That it’s repetitious. Doing the right things meal by meal. Workout by workout. Day by day!
And I guess that’s why this means so much. Because people are finally starting to realize there are no shortcuts. There are no get rich quick schemes. If you set out to get in shape in a way that you don’t see yourself doing 6 months, 1 year, 5 years from now why bother starting? It’s not sustainable!
Caroline is now a model. Look at her pictures! If you want to read her case study check it out here. Just like all of the other case studies featured on my website she’s brave and courageous for not only starting a journey to a better Caroline but for also sharing it with the world!
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