Any business, like any relationship, has ups and downs. It’s the ups that keep you going through the downs. If there are too many downs then it’s time to get out.
Thankfully, there have been plenty of ups!
Recently, MyBodyTutor.com was featured in a segment on Good Morning America. The segment was about outside the box fitness solutions. It’s very flattering and really exciting to be recognized for your idea!
You can watch the segment by clicking here. (There will be an ad that you have to watch first)
MBT has a very different philosophy than the gazillion other diet/fitness/wellness companies out there. It goes against conventional wisdom because I’m not claiming you don’t know what to do! I don’t try to create an information advantage like a lawyer or a accountant or a web developer. I’m sick of seeing all of these diet programs out there claiming that they have the secret or magic formula.
In this day and age information advantages are disappearing rapidly. Any and all information is accessible 24/7/365! Being aware of this can really change the way you conduct business too.
So my premise has always been very simple:
*We all know what to do for the most part! We all know that eating McDonald’s and cookies all day is bad for us. Lack of knowledge isn’t the problem!
*We have become insanely good at rationalizing our lack of exercise and poor eating. It’s incredible the excuses we can sell ourselves on. As Nobel prize-winning physicist Richard P. Feynman said, “The first principle is that you must not fool yourself, and you are the easiest person to fool.”
*As Albert Einstein said, “Everything should be made as simple as possible, but not simpler.” Getting in shape is about 3 things. Eating right. Exercising. And doing those two things consistently! That’s it!
*Unfortunately, the consistency part is very hard. Many people start programs. But most people don’t keep on going with them. Why? Well besides the excuses and the rationalizations Zig Ziglar said it best, “People often say that motivation doesn’t last. Well, neither does bathing. That’s why we recommend it daily.”
By keeping my clients honest with themselves and by keeping them consistent and motivated and inspired and guiding them on a daily basis I make it very hard for people to make excuses and very possible to stay consistent. In short: by providing daily and personal accountability it makes all of the difference in the world.
And that’s why my clients are so successful. Because I help them eat right meal by meal, workout by workout and day by day! Nothing sexy. But it’s ridiculously effective!
I know if I can help my clients stay consistent then they will absolutely see and feel the results they want! As Tom Seaver said, “In baseball, my theory is to strive for consistency, not to worry about the numbers. If you dwell on statistics you get shortsighted, if you aim for consistency, the numbers will be there at the end.”
I wish they spoke a little bit more about that on GMA. Because we don’t know just tell you what to do. Anyone can do that. We actually make sure you do it!
But hey I’m not complaining!
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