The story of Matt Burke – How a Chicago rock star lost 39 pounds without changing his rock star ways

November 11, 2010          Comments (6)

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I’m sitting at my desk listening to the Matt Burke Band’s debut CD, “Pretty close to very good” and it has inspired me in many ways.

It’s inspired me to not only tell the story of Matt Burke (with his permission of course) but also to be more relentless when it comes to spreading the work of MBT. See, part of creating is spreading what you create.

I’ve always had the belief that if you build something remarkable people will talk about it. Because MBT’s program and methods work so well, and because of our obsessive dedication to our clients, MBT has grown month after month solely through word of mouth and referrals. We’ve even been featured in countless national media outlets and publications, too.

However, there are lots of people who’d benefit from what we offer – if they only knew a service like MBT existed. What’s going on with our clients is amazing, and it’s time I start sharing more of our successes.

We’re helping people of all sorts, sizes and shapes change their behaviors to ultimately get the body they want, and that’s not an easy thing to do.

If I’m serious about MBT and helping as many people as I can – and I am, then I need to start acting more like Matt because no one has ever made a huge impact by being bashful.

Matt has gone after his dream relentlessly – and has done, and will do – whatever it takes to spread his music, traveling from city to city spreading the word.

I’ve been working with him for the last year and a half and it’s incredible what he’s accomplished since we started working together. He’s setting goal after goal and together, we’re making each and every one of them happen.

Matt discovered MBT after a write up about it on Thrillist. He signed up with a very specific goal – he wanted to lose 25 pounds WITHOUT changing his rock star lifestyle.

Not so easy.

With his late nights (or more so early mornings) and constant traveling we had our work cut out for us.

I worked very hard with Matt to determine what his “non-negotiables” were. At first, he didn’t want to give up all that much, and that was okay. He wanted the drinking and the bar food that came along with it.

After helping Matt discover why he wanted those foods, we came up with strategies that were sustainable and satisfying. Most importantly, a plan that didn’t force him to sacrifice his rock star lifestyle altogether.

After all, he came to me so he can look the part.

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Along with getting him in amazing shape, one of his goals was to write and record his own original music (which is what I’m jamming out to right now) on top of his incredibly busy touring schedule

Matt wasn’t kidding. His music sounds like a combo of Jason Mraz, Ben Harper, Counting Crows and Paul Simon and I’m digging it. But most importantly so are a lot of other people.

Matt has inspired me to be more relentless. If you’re interested in learning more about how he lost weight, without giving up his rock star lifestyle, check out his case study by clicking here.

If you want to hear Matt’s music you can check it out on iTunes and you can also learn more about the Matt Burke band by clicking here.

Matt and his music is far from pretty close to very good, it’s simply amazing.

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