Any business, like any relationship, has ups and downs. It’s the ups that keep you going through the downs. If there are too many downs then it’s time to get out.

Thankfully, there have been plenty of ups!

Recently, MyBodyTutor.com was featured in a segment on Good Morning America. The segment was about outside the box fitness solutions. It’s very flattering and really exciting to be recognized for your idea!

You can watch the segment by clicking here. (There will be an ad that you have to watch first)

MBT has a very different philosophy than the gazillion other diet/fitness/wellness companies out there. It goes against conventional wisdom because I’m not claiming you don’t know what to do! I don’t try to create an information advantage like a lawyer or a accountant or a web developer. I’m sick of seeing all of these diet programs out there claiming that they have the secret or magic formula.

In this day and age information advantages are disappearing rapidly. Any and all information is accessible 24/7/365! Being aware of this can really change the way you conduct business too.

So my premise has always been very simple:

*We all know what to do for the most part! We all know that eating McDonald’s and cookies all day is bad for us. Lack of knowledge isn’t the problem!

*We have become insanely good at rationalizing our lack of exercise and poor eating. It’s incredible the excuses we can sell ourselves on. As Nobel prize-winning physicist Richard P. Feynman said, “The first principle is that you must not fool yourself, and you are the easiest person to fool.”

*As Albert Einstein said, “Everything should be made as simple as possible, but not simpler.” Getting in shape is about 3 things. Eating right. Exercising. And doing those two things consistently! That’s it!

*Unfortunately, the consistency part is very hard. Many people start programs. But most people don’t keep on going with them. Why? Well besides the excuses and the rationalizations Zig Ziglar said it best, “People often say that motivation doesn’t last. Well, neither does bathing. That’s why we recommend it daily.”

By keeping my clients honest with themselves and by keeping them consistent and motivated and inspired and guiding them on a daily basis I make it very hard for people to make excuses and very possible to stay consistent. In short: by providing daily and personal accountability it makes all of the difference in the world.

And that’s why my clients are so successful. Because I help them eat right meal by meal, workout by workout and day by day! Nothing sexy. But it’s ridiculously effective!

I know if I can help my clients stay consistent then they will absolutely see and feel the results they want! As Tom Seaver said, “In baseball, my theory is to strive for consistency, not to worry about the numbers. If you dwell on statistics you get shortsighted, if you aim for consistency, the numbers will be there at the end.”

I wish they spoke a little bit more about that on GMA. Because we don’t know just tell you what to do. Anyone can do that. We actually make sure you do it!

But hey I’m not complaining!

MBT is doing very well thankfully, despite the economy! In fact, I hate to say it but the economy is actually helping my business.

I think it’s partly because everyone understands the transformative potential of eating right and exercising and everyone knows that exercising and eating right pays off big in their quality of life.

I think it’s partly because although MBT is the perfect compliment to a personal trainer, and as helpful as a personal trainer is, most people don’t need someone to hold their hand in the gym for $60-225 per session. But what people do need is someone to make sure they get to the gym.

I also think it’s because people are starting to realize that 70-80% of their results will come from what they do in between their workouts outside of a gym setting! You know those people you see in the gym with their trainers month after month looking no different than when they first started? Clearly, their diet is what’s holding them back.

And I think ultimately, it’s because MBT solves a huge problem. Businesses that solve problems have advantages over businesses that don’t in tough economic times.

As I’ve said, getting in shape is about 3 things. Eating right. Exercising. And doing those two things consistently!

Unfortunately, the consistency part is very hard and is a huge problem! Because it’s very easy to make excuses and it’s even easier to rationalize those excuses.

And I know if I solve that problem - and I believe I have better than anyone else in the world - success for my clients is inevitable!

As a client just wrote to me, “Thank you so much for your Daily Inspirations! I can’t tell how much they help push me in the right direction each morning. Also, it’s so easy to make excuses and just to know that I have you to answer to (so to speak) on the Daily Feedback each night really helps me stay on track. Thank you! I’m so excited for my new way of life!”

Once in a while, I’ll meet someone who doesn’t understand the value of MBT. They are hoping for the secret pill or the magic formula. 9 times out of 10 that same person will say, “Oh I know what to do! Eat xyz….!”

But of course - they aren’t doing it…consistently! And they aren’t in the shape they want to be in. And they hate how they look and feel. But hey, they know what to do!

This is why I’m so hesitant to write a book. We don’t need another book telling us what to do. We don’t need another book telling us why we should be eating right and exercising. What we need is a book that nudges and persuades us on why we should keep on going because that’s the hard part! And most people don’t want to actually change. They want to talk about changing which is very frustrating.

That’s why my wall is covered with before and after photos. That’s why writing a post like this where I can highlight a client who has truly changed her life is so much fun to write. To remind me that there are people who really do want to change how they look and feel.

And that’s why getting recognized for my concept/idea in national media like Thrillist is so rewarding. Check out what Thrillist had to say about MyBodyTutor here. I must say it’s pretty cool being featured in a publication you read. And when they reached out to me I was, well…thrilled! (It also made the best of the best for the month of May!)

Part of helping people stay consistent is helping them overcome any issues that prevent them from staying consistent. Caroline knew it would take time. She understands that losing weight is all about consistency. That it’s repetitious. Doing the right things meal by meal. Workout by workout. Day by day!

And I guess that’s why this means so much. Because people are finally starting to realize there are no shortcuts. There are no get rich quick schemes. If you set out to get in shape in a way that you don’t see yourself doing 6 months, 1 year, 5 years from now why bother starting? It’s not sustainable!

Caroline is now a model. Look at her pictures! If you want to read her case study check it out here. Just like all of the other case studies featured on my website she’s brave and courageous for not only starting a journey to a better Caroline but for also sharing it with the world!

First off, writing a bestselling book has nothing to do with writing. In fact, I can confidently say my writing is better than 99% of the health and fitness books out there.

Not because I’m such a great writer but because they’re all co-written. And co-written books (famous person’s name with…) are products. Not books!

They are created quickly to take advantage of the popularity of that ‘famous’ person.

Smart move indeed, as that’s obviously what people want.

See, most people want to talk about being healthy and fit, how they’re going to start exercising next Monday, about the ‘latest’ fad diet or exercise contraption, and how they’re going to really stick with it this time and finally lose that weight!

But, sadly and unfortunately, most people don’t want to actually do any of those things!

Talking about it with your friends and family makes you feel better. It creates a sense of forward motion. We’ve all done it. We do it with all the things we don’t want to do.

I’ve read countless ‘diet’ books. And I still go to Border’s and spend hours reading, all while shaking my head in amazement. I’m not amazed at the ‘famous’ people for putting their names on a book and selling it. I’m amazed at all of the people who constantly fool themselves by buying these books!

And although I get a kick out of reading the same book over and over in between different covers, I get the biggest kick out of reading the reviews.

In my opinion, the measurement of a good book is if it changes you for good. Who cares if you ‘see the world differently’ for the 5 hours after you’re finished reading it? The real question is if it changes how do you things indefinitely.

Like I tell my clients, I could care less if someone loses weight and then gains it all back. My goal is to help change my clients. I want to help them get and stay fit!

But most people are searching for that hidden secret and don’t want to work for it.

You want the secret? Here it is! Free of charge for the entire world to read and share: Eat right. Exercise and do those two things consistently!

If you can do those 3 things you’ll be in great shape. No question about it. Of course, that’s so much easier said than done and exactly why I started my company.

Do we really need more tactics? Do you really not know that fast food isn’t good for you? I’m sick and tired of all of these books telling you what you already know. We all know what to do (for the most part)!

That’s not the problem! The problem is that we don’t do it! Or, we don’t stick with it! And that’s the key to successful ‘dieting’!

And even though I hate the word diet, because that means it’s not permanent, it’s the truth. If you start something and feel you won’t be able to do it in 6 months, 1, 3, 5 years from now IT WON’T WORK!

It will not be sustainable. And you’ll find yourself being one of the 95% of people that quit.

The trick is of course to let go of your ego and admit you might need help, start something that is sustainable…and…wait for it…keep going!

And that’s exactly what my book would be mostly about. To nudge, push, and persuade you on why you should keep going! (Because if your thoughts don’t change, you’ll never change!)

Not so much the tactics. Sure my clients enjoy my tips and tricks and lifestyle. But I’m the first one to say they aren’t revolutionary.

I’m also the first one to say that the only way to change how you look and feel is to change what you do. However, many people don’t want to actually change.

They want to talk about changing. And make themselves feel like they’re changing.

But not actually change.

I am amazed by how impatient we are when it comes to results for our health and fitness goals.

In fact, it’s scary how fast we expect results!

Here is the promise I make to my clients: If you stay consistent with your diet and exercise you will absolutely see and feel results! No question about it.

As we all know (but like to think otherwise) consistency is the key to any kind of success. Of course, it’s also tough to maintain.

That’s where MBT comes in.

We all know this though. Our rational mind doesn’t really believe losing 30 pounds in three days is realistic. (Of course not!)

However, our irrational mind likes to think so. In fact, it’s the same irrational mind that will fall victim to get rich quick schemes.

Get rich quick schemes don’t work!

For as long as there have been (and are) people who want to get rich there will be get rich quick schemes.

But here’s the thing: Get rich quick schemes (as well as diet schemes) exist because people want to believe they exist.

For as long as there are lazy people who want to believe in ‘too good to be true’ claims they’ll always be around.

[When I say diet schemes I mean anything that makes you think it’s too good to be true! Alert: If it feels that way in your gut it's because it is too good to be true!]

Don’t you think if get rich quick schemes actually existed the seller (who was entrepreneurial enough to buy airtime to share his secret with the world for a small fee of 10 easy payments of $89.95) would instead just hire 1000’s of people at minimum wage to follow his very own ’step by step full proof method’ and become a billionaire himself?

Think about that? If it was that easy and it required so little work, and work that could be replicated over and over, he’d be able to hire anyone. And just have them follow his method.

But of course, he doesn’t.

There is no such thing as getting rich quick. Nor is there such a thing as losing 30 pounds in three days.

The only way to get rich quick or to lose weight or to accomplish anything worth accomplishing is slowly.

Like I tell my clients: Meal by meal. Workout by workout. Day by day.

Very unsexy but very true.

If you put together 9 ladies it still takes 9 months each to have a baby (and patience).

How come no one questions anything else that takes time and patience and effort? Law school, medical school, grad school, and on and on?

Ironically, without your health and fitness none of the above means anything.

Get in shape slowly.

Meal by meal, workout by workout, day by day!

[This happened to be yesterday’s Daily Inspiration.]

[Some nice comments over at BrazenCareerist.com!]

I was interviewed by Katie McCaskey of Geezeo.com and the subject of the interview was ‘How does fitness relate to finances?’ It was an interesting topic that was certainly fun to explore. It got picked up by a number of larger websites which was pretty, pretty, pretty cool!

You can check it out here on Yahoo! Shine.

You can check it out here on Mainstreet.com.

And you can also check it out here on DivineCaroline.com.

(For my devotees no need to read all 3. They are all the same interview!)

Then Wes, a man who needs no introduction, posted this. For those keeping score at home Wes has lost 54 pounds! Check out this post I wrote on October 27, 2008. Only 4 months ago, Wes was 460 pounds. He’s now 407!

There’s no doubt about it. Wes, will get to where he wants to be. I won’t let him not! He is a warrior in every sense of the word and he understands the importance of consistency. He focuses on consistency! Not the numbers.

As Tom Seaver said, “In baseball, my theory is to strive for consistency, not to worry about the numbers. If you dwell on statistics you get shortsighted, if you aim for consistency, the numbers will be there at the end.”

And that’s exactly what I help my clients do: Help them stay consistent with both their diet and exercise. But what amazes me so much about Wes (besides his tenacity and attitude towards this journey) is how self-aware he is.

In fact, the first step to getting in the shape you want to be is to admit that you’re not in the shape you want to be in! Most people can’t do that.

Finally, Gretchen Rubin, of the ‘Happiness Project’ mentioned me on her wonderful blog. You can check it out here.

Her blog has become one of my top reads. Happiness is something I think a lot about and have written a lot about. This post is really what woke me up. Because I realized I had the “I’ll be happy when…” or, “I’ll be happy if…” mentality which is very scary to me.

Life and happiness is right here, right now. (This doesn’t mean you can’t aspire or desire. I just feel as though when you need anything or anyone to make you happy, you’re never going to be happy! When you look to the future for your happiness you’re letting your life pass by which is frightening!)

I wrote about that in this post here. What I love so much about her blog is it’s all about the small things you can do everyday to make yourself happier. And I’m really grateful for her mentioning me because Gretchen is obviously very passionate about helping people become happier and I’m very passionate about helping people become happier via health and fitness. I think the two coincide a lot more than most people realize.

Finally, I’m off to Mardi Gras for a bachelor party for the kid that inspired this post. (Easily my most controversial post ever. And no Mom, I’m not saying I don’t ever want to get married! It was just a little food for thought.)

Every morning, I write a Daily Inspiration for my clients. I believe inspiration, which is very different than motivation, is a critical component to success.

I always hear people say, “I wish I was more motivated!” Unfortunately, motivation has to come from within. I can’t make someone motivated. But, I do believe (and know) inspiration can make someone motivated.

Inspiration is about igniting that fire within.

I don’t think anyone dreams of being overweight or out of shape or tired or unhappy. It just happens. Just like we all have greatness inside of us (it’s just about finding it), we all have a healthy, happy and fit person inside of us.

We all want to be healthy and fit! We just need someone to bring it out of us. By guiding and leading and inspiring my clients along with daily and personal accountability, I make it very difficult for my clients to make excuses and even harder for them to rationalize those excuses. (Which is why I believe I have created an unbeatable program but that’s for another post.)

And you know what? Sometimes they still do. But that’s where inspiration comes into play!

I’ve thought about starting a separate blog that would just have my Daily Inspiration for each day but I’m still undecided.

Anyway, here is what I wrote for yesterday. I usually write them at 5:30 AM and whatever comes to mind I go with:

“The road to hell is paved with good intentions!”

In our society, thankfully, it’s the people who take action that get all the glory. Not the people who dream of taking action or dream of bigger and better for themselves and others.

In other words, it’s the people who do that get the glory. Not the people who want to do or talk about doing.

I had a friend in college that always said things to me like, “I was going to do this for you but…” or, “I saw this and I was going to pick it up for you but…”

Yes. The thought is very nice. But after a while, I realized this friend had good intentions but never followed through on them.

Some people believe that there is no relationship between what a person is and what a person does. This is bull secretion. Unless you are schizophrenic, you become your actions.

One of the things I really try to do is to follow through on every good intention or thought I have. Otherwise, it’s simply an intention. Not a kind act.

This applies to eating right and exercising, of course. We all know people who’ve been talking about losing weight for years.

Or, the people who say they’ll start going to the gym. Or start eating healthy. Or quit smoking.

“I’ll start next month…”

These people are going to wait until all of their lucky stars are lined up and unfortunately, they’ll be waiting for a long time!

The excuses they make and the rationalizations that go with them make sense to them, at the time. However, we know that when there is disconnect between your intentions and your actions, unhappiness ensues.

Eventually, you’ll start to see through your own bull crap and it’s going to really bother you.

I do believe, for the most part, we all have good intentions. We all want good things for ourselves and others. But we also have another side to us that’s constantly going against our true and deepest intentions and desires.

Some might call it our irrational mind or the devil that doesn’t stop whispering in our ear. “Eat that cookie.” “Just relax!” “You’ll workout tomorrow!” “Screw eating healthy!”

Try making all of your intentions into actions.

You’ll truly be so much happier. And remember, whenever you don’t want to follow through: The road to hell is paved with good intentions!

-A

Coincidentally, President Obama talked about this during his inauguration speech yesterday. Change is in the air! And if any of this rings true, and you’re ready to make a very worth while change, you’d really love it (you just don’t know it yet), if you checked out the all NEW! MyBodyTutor.com. So would I! I live for this stuff and I’m certain I can help you! Or your money back!

[Some really nice comments over at BrazenCareerist.com!]

Without further ado, I’m really thrilled and extremely proud to introduce to you the ALL NEW! MyBodyTutor.com! I’ll do a post later on in the week talking about what exactly we changed but for now check it out!

I also, want to help you make 2009 your most fit year yet!

So, I’m going to let you in a on a secret I discovered when I was in 4th grade. You ready?

When your actions don’t follow your desires, you’re going to be unhappy! So obvious and so simple…but so true!

I’m sure you have some sort of health and fitness goal.

Whatever you goal is, it’s extremely worthwhile because when you’re healthy and fit, it feels amazing. And life is too short to not feel amazing! Enough said.

I’ve never met someone who doesn’t want to be healthy and fit but yet, 95% of the people I meet aren’t healthy and fit!

What’s the deal? Why are so many people struggling with their health and fitness goals?

I think it’s simple: It’s because it’s way too easy to make excuses. It’s even easier to rationalize those excuses. Believe me. I know!

I quit my full time job at Ernst & Young in January of 2007 to solve this problem in a big way. (If you’re interested in reading about my story with tons of corny pictures click here. Don’t say I didn’t warn you!)

As I wrote about in this post, you need to be brutally honest with yourself. You need to stop making excuses and rationalizing those excuses.

Unfortunately (and fortunately), we’re incredibly good at rationalizing. That’s how we make sense of this chaotic and insane world. Thankfully, it’s innate. Otherwise, we wouldn’t be able to function.

The problem isn’t that you don’t know what to do. Because you do! (For the most part.)

It’s the doing it - that is the hard part. The day in and day out. Meal by meal. Workout by workout. I call that consistency!

Being healthy and fit doesn’t require you to read book after book. It just requires you to stay consistent week after week.

So here’s your 5 step plan for making ’09 your most fit year yet!

One: If you do have a problem staying consistent (like most of us do!) realize that lack of knowledge isn’t your problem. Thinking you need to read the latest diet book is just another excuse. Still think you lack knowledge? Here you go! 40 free, simple and easy to understand articles I wrote.

(If you don’t have a problem staying consistent then you should be in amazing shape!)

Two: Start holding yourself accountable for your own actions. It’s a great start! However, be careful of your rationalizations because they always make sense!

Three: Change! If you do what you’ve always done, you’ll get what you’ve always gotten. What are you going to change this year? That is the question. Yes you can!

Four: Make time for yourself. Obviously you’re ambitious and want to make things happen or else you wouldn’t be on this site! But if you don’t make time for yourself (like gym time) you’ll never find time!

Would you ever miss an extremely important meeting with your client or boss!? So stop missing meetings with yourself!

Five: By far, the best investment you can make is in yourself! I know I’m biased but throwing money at the cause is well worth it. Exercise and eating right pays off big in your quality of life! Also, figure out what you really need help with.

(I have found that most people don’t need someone to hold their hand in the gym (for $60-150 per session). What they do need is someone to make sure they get to the gym and eat right.)

Your template for ’09: Be brutally honest with yourself and stay consistent.

If you need that extra push (like many of us do), check out my company, MyBodyTutor.com.

I’ve helped all sorts, shapes and types of people realize their health and fitness goals by helping them stay consistent.

Studies show that when people are about to do something they know they shouldn’t do and are forced to look at themselves in the mirror they hold themselves back. Consider MyBodyTutor your 24/7 mirror.

Consistency is the key to your success. And that’s exactly why I created my company. To help you stay consistent like no other company in the world.

We’ll start with the huge announcement first:

My sister is having a boy!!! Early May can’t come soon enough. (I’m sure she feels the same way.) I figure we’ll start training when he’s 3 months old and we’ll add weights to the mix once he’s 2 years old.

The first small announcement is:

I joined Twitter. A few of my clients strongly encouraged me to join. I’m doing this more of an experiment because I really don’t understand the purpose of Twitter (the way most people use it). So I’m going to try to make all of my ‘tweets’ as they call it, have some sorts of value…

Follow me! My thingy is twitter.com/MyBodyTutor

(I’m going to do an entire post on my thoughts on Twitter.)

The second small announcement is:

The all new MyBodyTutor is coming soon. I keep saying that but it really is. We’re testing and debugging and tweaking and doing all the final (and necessary) things before launch.

I’ve said it before but I’ll say it again. I am a perfectionist when it comes to certain things. (I always knew being a perfectionist was a good thing!) I’ve put my blood, sweat, and sleepless nights into this and I want it to be as great as it can be. Actually, I want it to be flawless.

When you have the luxury and ability to self-fund your company you don’t have to answer to anyone. If I want to wait until I feel everything is perfect I can! I don’t have deadlines. The only deadlines I have are self imposed ones.

Even if it’s not ‘smart’ for the business; whatever that means. A VC-funded company would say get it done – no matter what - and your clients will deal with it. They’ll get over the imperfections.

My clients, I think, would be even more than forgiving! That’s not the point. I think it’s the attitude of: Grow! Grow! Grow! At all costs. Worry about the business first then worry about your clients.

But my clients deserve my best attempt at perfect. Why? They allow me to do what I love doing!

I want it to be perfect for my clients because they are my business! The notion of ‘losing 1 customer to get 10’ is not my style. You can never, ever, forget the person that brought you to the dance.

I’m not even close to the dance yet. I’m not even close! But we’re getting there. We’re headed in the right direction and that’s what counts. Step by step.

The new website is truly how I think of my company. It accurately reflects my vision for MBT. Everything from the colors to the logo to the wording to the pictures on the sides to the case studies to the emails to the application to everything I’ve obsessed over!

We’re not just building a front-end site. That’s been done for a little while already.

We built a custom application from the ground up because there is nothing out there like this. This is the main reason why redoing our website took so long. I refused to compromise on one single thing.

The application is incredible. It’s truly first class. The functionality is amazing. The intuitiveness built into it is something we worked very hard on too. And I can’t wait to show it off to my clients. I know they’re going to love it!

What the application allows me to do is to take this tiny little company and turn it into an organization and most importantly it makes the client experience 100% better than it is now and allows me to better serve them.

(I’m going to write a post that details exactly what the new website has once it’s up.)

In the mean time, I’d like to thank my amazing web team, TerraFrame, for working so hard! We’re getting there…

Stay tuned…

Thanksgiving is one of my favorite holidays. Nothing like a good meal, great company and some football!

It’s impossible to be thankful and unhappy at the same time. The two emotions cannot coexist. Thankfulness magically gets rid of every other non-happy emotion there is.

Of course, celebrate the great holiday, but let’s try to mindlessly eat a little less than we otherwise would.

Here’s five ideas for you to use this Thursday:

Wear Your Best Belt and your tightest pants! It’s a lot easier to stop eating when you know you’re full. One great clue is when your clothes and belt starts telling you. Sounds obvious, but stopping when you’re full is probably one of the harder things to do at the Thanksgiving table when everyone else is helping themselves to seconds.

It will be easier to stop if you wear very tight pants because then you’ll have to push away from the table when you’re stuffed. You’ll just be too uncomfortable otherwise.

Save your Calories for Dinner. If you want to be a great guest and enjoy the meal the most, skip the hors d’oeuvres. A great basic rule-of-thumb is don’t eat anything that doesn’t require a knife and fork.

Focus on the Special Stuff. Don’t waste your calories on large portions of food you can eat everyday. Limit the variety you have. Let’s make a rule. Only two items on your plate at any one time. Having a lot of different items on your plate at once stimulates your appetite so therefore don’t have 20 different things on your plate.

Small seconds are better than Big Firsts. Some people show their love through food. Research on memory shows that your Aunt Grace won’t remember how much you take, BUT she will remember if you liked it enough to take seconds. Especially, if you announce it. Take two small helpings of key foods over one medium/large portion.

So here’s the play: Take a little bit of Aunt Grace’s ‘famous’ mashed potatoes. Tell her how great they are. Then go back for seconds and say something like, “Aunt Grace, your mashies are so good I’m taking seconds!” She’ll be really happy because your making her feel good…and your body will be really happy, too because you’ll actually be eating less of them even though you’re going in for round 2.

Forget the Post Dinner Snacks. We won’t starve if we skip the late night turkey sandwich. This is a great time to focus on the family and not on the food.

Most importantly, and this is somewhat counterintuitive, don’t sweat it if you make a dietary mistake or two or three. We all will. And we’ll have the other 364 days to do it right!

Bonus! Want to make everyone laugh at the table? Cut out aluminum foil in the desired shape. Wrap the turkey and cook normally. And when it’s done and ready to be served it’ll look like the picture above. Not only will everyone laugh, a lot, but it’ll also remind you that, before we know it, bathing suit season will be here!

Also, from the bottom of my heart I want to thank all of my amazing clients for allowing me to do what I love doing. I don’t take it for granted, for even a second, that without them I wouldn’t have a business! I also want to thank you, my loyal reader, for reading my blog!

Enjoy your family and friends and, of course, happy Thanksgiving!

[Some really nice comments over at BrazenCareerist.com!]

Dear potential Body Tutor,

Several months ago I started training 2 people who were going to start handling their own clients.

Sadly, I fired them because I didn’t feel the passion from them. If you don’t really, truly and sincerely love helping and impacting people no hard feelings at all! Just don’t work for MyBodyTutor. You’re going to save yourself a lot of time because you won’t be a good fit.

I don’t say this lightly either. I don’t intend on building a company with mediocre employees. I intend on building a memorable company. And of course, to build a memorable company I have to fill my company with memorable people.

This isn’t going to be my company for much longer. Everything right now is ‘me’, ‘my’, and ‘I’ but once you join and once I start to fill this company with memorable people it will be our company. In fact, I can’t wait for that!

But, I refuse to compromise on the caliber of people I hire as Body Tutors. I am very fortunate to be in a spot where I can be extremely picky and if I think you’re a perfect fit, you’re going to want me to be just as picky once you’re a part of the team.

Because the success of MBT depends solely on finding amazingly caring people who are honest and dedicated to reaching our vision. And, of course, the more successful MBT is…the more successful you will be.

Why? Because small companies that hire incorrectly fail! They don’t probably fail, or maybe fail. They just plain fail. I must hire the right people. In particular, the early Body Tutors must be perfect.

The most important part of hiring correctly is to not hire the wrong people. The second most important part of hiring correctly is to hire the right people. What that means is that it is better for me to not hire anyone at all if I can’t find the right person.

It’s not that hard to tell. The right people are the ones that really, really want to work with me. I can tell they’re excited to be a part of the team. They understand and believe in the mission. They get it. They see the vision. And they want to (have to!) be a part of it.

I’ll absolutely take the fired up Body Tutor any day over the more experienced but otherwise humble alternative. If you care about status symbols like titles, and resent the success of others no hard feelings. Just don’t bother joining the team! Again, you’ll save yourself a lot of time.

This may come across as arrogant. That’s fine. This is my company. My vision. My rules. But if you do join the company…you’ll understand why this is so important that much more.

I am obsessed with helping as many people as I can because I know what we created works. Just wait until you see the capabilities of the MBT application from a client side and the tutor’s perspective! It was built from the ground up with every feature, detail and tool obsessed over.

Any expert in health and fitness who desperately cares about other people’s success will be able to run with the application. That’s the idea.

You might be a stay at home mom. You might be a college student. As long as you are insanely passionate about helping people reach their health and fitness goals. And of course, you eat, sleep and breathe the health and fitness lifestyle.

THE FIRST 20 TUTORS!

As I said, I must be insanely picky for every tutor but especially the first 20. Together, we are going to build an incredible company. A company that will change the lives of many. But we must be in this together. The first 20 are going to lay the foundation and pave the road.

I need you to be really loyal and really dedicated. I need you (no, I want you) to be really excited. I promise I will be just as loyal to you, if not more, when we do make this the company I envision.

Before you get in touch with me please read the following blog posts:

1. The post you just read was inspired by this post. (Again, it’s really important to get the right people on the bus!)

2. This is a post on why I care so much about my clients. (If this makes no sense to you - then it won’t make any sense for you to join MBT.)

3. This is a post where I talk about the two greatest days of my life. (In case, you’re wondering why I eat, sleep and breathe MyBodyTutor.)

4. And finally I ask you the question, will you be missed? (That’s what it’s all about for me. That’s how you can judge if you’re having an impact on people or not! If you join MBT there is no doubt that you will be missed!)

You ready?

Thanks for reading either way!

-Adam