This is why I’m hot…

July 31, 2007          Comments (2)

Mims is hot because he’s fly. But it raises the question: Does being hot guarantee one’s being fly? “You ain’t ’cause you not,” would seem to clear that up.

But are fly and hot interchangeable? If you are one, you are both; if you aren’t at least one, you are neither.

It’s the whole she’s famous because she is famous…

The Mona Lisa is the most famous painting in the world because it’s precisely that: The most famous painting in the world. There will always be the best in class, most popular, coolest, tiniest, smallest, sleekest, richest, poorest, hottest, most expensive, least expensive, best, worst, newest, oldest and on and on.

Paris Hilton is truly popular because she’s popular.

But the big question is how do you become popular? I believe to become popular (and I’m not talking about high school popular) you have to focus on the edges.

What do I mean?

Offer the ‘biggest’ sandwich, the ‘best’ pizza, the ‘most expensive’ hand bags, the ‘fastest’ car, the ‘loudest’ speakers, the ‘least expensive’ burgers, the ‘most durable’ chairs, the “most reliable’ service, the “most obnoxiously priced” clothes, the ‘cheapest’ sneakers…

Do the ‘craziest’ things, engage in the ‘most unbelievable’ acts and wear the ‘skimpiest’ clothes…

You can’t just be average. Who is going to talk about you?

You have to be at the edge of something. Paris Hilton happens to be at the edge of many things.

That leads me to a very interesting question. Is the song of the summer precisely the song of the summer because “it’s the song of the summer?”

People like what other people like. It just the way it is. Most people want to fit in. Well, sort of.

Most people just don’t want to miss out. “Oh you see the Sopranos? I can’t believe they whacked…” or, “You see Entourage last night? I can’t believe he wore a bunny suit?”

Pretty soon if everyone is talking about something and you have no idea what they are talking about you feel the need to check it out. Best selling books become even more best selling once they make the list.

The fun part is trying to create the best or the least or the craziest or the most, or the wackiest something. If you’re not then you’re not going to change the game in any way, shape or form.

And that’s not fun. Or hot.



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Irony storm on the way!!!

July 10, 2007          Comments (3)

In yesterday’s post I dared to confess I like Paris Hilton because she works when she doesn’t have to, she has a sense of humor and I’ve never heard of her being mean.

It’s amazing how many emails I got from this post.

News alert: Category 5 irony storm on the way!

My third favorite email came from people who believe Paris Hilton’s television show on E!, The Simple Life, is a reality show about two stupid rich girls who do mean things. I hate to be a spoiler, but it’s a show produced by smart people, starring two rich girls who pretend to be mean and stupid. Their target audience is people who aren’t bright enough to know the show is staged.

My second favorite email came from the people who say Paris is a racist. Yes, I know she used the N-word on tape. Sometimes you pick the most shocking word because it’s the most shocking word. I don’t know what’s in Paris’ heart but I’m positive you don’t either.

I was also wondering how much economic value Paris has contributed to the world. If you put a price on the advertising budgets that support the media coverage she generates, plus her TV show, her movie roles, her magazine covers, I’ll bet the dollar value of her contribution to the world is in the billions. Those billions generate taxes that go to important social services such as feeding the poor and protecting our soldiers.

My favorite emails though came from people who angrily pointed out how wrong it is to be entertained by something as trivial and unimportant as Paris Hilton’s life.

This raises an interesting question: What the hell are you doing that’s so important?

You’re not only reading my blog, but you’re writing a frickin’ email.

How can you afford to take time out from your primary activity of performing free heart surgery on poor African babies?



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Why I like Paris (and I’m not talking about the place)

July 9, 2007          Comments (4)

I’ve never heard a report of her being mean. She works when she doesn’t need to. She has a sense of humor. And she knows how to enjoy herself.

That’s more than most people have to offer the world.

If you think about it objectively, her career depends on being fascinating to millions of people.

That’s hot.



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Observation: Do you fuckin’ do this?

June 1, 2007          Comments (1)

I was running (literally) really late to a meeting this morning and as I was running I kept looking at my watch. Every 5 seconds I looked at my watch and kept saying, “Shit! Shit! Shit! I can’t believe I’m going to be late!”

I was doing this the entire time I was running to my meeting. Somehow, I guess, by looking at my watch and cursing, I believe, I’ll get there quicker.

I’ve noticed I do this all the time when I’m running late. I spend more time looking at my watch then at the task at hand…getting the fuck to where I have to be!

Everyone does this, though.

Ever have to be some where but you are really late and you’re driving as fast as you can while looking at the clock every 2 seconds?

Who hasn’t?

Well, you certainly aren’t listening to Goumba Johnny or Funk Master Flex all relaxed.

Most likely, you’re banging on the steering wheel screaming, “Get the fuck out of the way! Let’s GOOO!!! Moveee!!! Please Move. Shit. I can’t believe I’m late. I’m dead!”

On a side note, I’m reading a Tom Peters book and he talks about how it’s hard for him to trust someone who never ever curses. He wants to see emotion in a business partner. Realness. Soul. Passion. There’s nothing wrong with getting excited! (Obviously, if you don’t ever curse then don’t curse but the moral is BE YOU! There is nothing wrong with expressing your excitement!!!)

For example, what’s going on with MyBodyTutor and my clients is FUCKING THRILLING!

This post is a bit edgy and I apologize if I offended anyone.

And if you didn’t like it, well, too fuckin’ bad!



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