It really can work to your advantage!

October 15, 2006          Comments (2)

Once you can’t make fun of yourself, it’s over!

Love yourself by laughing at yourself. You still got it. It’s okay. No one thinks any less of you.

I just saw a brilliant commercial. Literally, 3 minutes ago.

If you haven’t seen the Head On commercial then you won’t appreciate this post, as much.

Head On apply directly to your forehead. Head On apply directly to your forehead. Head On apply directly to your forehead. Head On apply directly to your forehead.

That’s the commercial. It’s a person applying ‘Head On’ directly to her forehead as you hear, ‘Head On apply directly to your forehead,’ 4 times, at least.

The first time I saw this commercial I thought it was very dumb. I really was amazed that some ad agency made this commercial. I was more fascinated that the CEO of this Head On company gave the okay.

I wish I could be a fly on the wall for some company meetings with their ad agencies.

The CEO and his team are sitting in a board room and they are all pumped and ready to launch their national television campaign. They are just waiting on their ad agency to present the final commercial.

The ad agency walks in and shows them the commercial and the CEO gets up and says, “Yep, that’s it. That is how my life’s work should be represented. You hit it right on the head! We won’t even tell our audience what our product does, I love it!”

I really don’t understand how some commercials make it to TV.

I saw the same commercial 30 seconds later. Head On apply directly to your forehead. Head On apply directly to your forehead. Head On apply directly to your forehead. Head On apply directly to your forehead.

I was floored. What the kind of commercial is this!?!?

I saw it for a third time. Head On apply directly to your forehead. Head On apply directly to your forehead. Head On apply directly to your forehead. Head On apply directly to your forehead.

This is insane. How can this really be their commercial, it has to be a joke.

Then it hit me. It’s genius. It’s so dumb, irritating and annoying that I remembered it. It made me stop what I was doing and pay attention to the commercial.

Every time I was with people and saw the commercial, I’d always remark at how dumb it was. I couldn’t get over it.

This commercial was actually getting me to talk about it. Wow!

I saw just saw the same commercial. Head On apply directly to your forehead. Head On apply directly to your forehead. Head On apply directly to your forehead. And then…

This girl comes on the screen saying, in a mocking way, “Head On apply directly to your forehead. Head On apply directly to your forehead. Head On apply directly to your forehead. I hate your commercial but I love your product!”

First, they were able to get me to talk about it.
Then, they followed their own brilliant commercial, with an even better commercial; mocking their own commercial!

I’d like to hope the ad agency had this all planned out. Even if they didn’t, they totally capitalized, on a commercial that made people talk.

This is a great example of interruption marketing!

Am I right Seth?



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2 Comments »

  1. Haha,

    Yeah I even remember the forehead commercial. I think you are right though, many companies get caught up in glitter and lights and forget to send a truly viable marketing message. Not only do we see it in television commercials, but also on the web. In case people don’t hear it enough, flash intro’s are dead! Okay, just my 2 cents.

    Comment by Michael Anders — October 16, 2006 @ 3:05 pm

  2. Michael,

    Your two cents can save companies thousands on wasted marketing dollars!

    Great point.

    -Adam

    Comment by Adam Gilbert — October 16, 2006 @ 8:56 pm

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